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From a call-out on https://www.peets.com/products/major-dickasons:
Major Dickason’s Blend Major Dickason’s is the stuff of legends. A bold blend of the finest Latin American and Indo-pacific beans suggested by loyal customer Key Dickason and perfected by Mr. Peet. Darkly roasted and deeply loved, it’s our all-time best seller. Majorly satisfying, every time.
Here’s some more from https://www.peets.com/blogs/peets/the-history-of-peets-coffee:
In 1969, Mr. Peet’s good friend and retired army sergeant Key Dickason suggested an idea for a blend. Together they sampled countless combinations before arriving at what is now Peet’s all-time bestseller. Alfred Peet decided that naming it after his friend wasn’t enough—Dickason’s rich, complex blend deserved a promotion from sergeant to Major, and so Peet’s famous Major Dickason’s Blend was born.